At its basic definition, call tracking utility tells a business or organization which ad campaign or marketing method is very effective and which is not through tracking the number of the phone calls that are made from a specific ad campaign.
Many businesses and huge companies assume that their marketing campaigns and ads are working and that they generate leads randomly from one to another. So, they kept spending on the same campaigns that they once have had without minding the expenses. What they mistook a lot is that they do not know which ad generates leads.
Many advertisers failed to know if the potential customer is calling because they found a listing on Google, or through receiving a flier in the mail, or clicked through an online banner, or watched on TV or heard over the radio. If you are so keen enough, most of the business websites will add a special poll question at the bottom of their page to inquire about where do you find their article or website.
Call tracking allows businesses to know which form of advertising or campaigns that keep the phone ringing. This helps them stop wasting money on the ads that aren?t so effective and focus on a campaign that is more effective in driving buying customers instead.
How Does this Work?
Okay, let?s start with the most basic example. Let?s say you own a medium sized business. You occasionally do direct mail ads, radio commercials, banner ads, you listed your business on an online directory and Google PPC campaign. The call tracking software will assign a unique phone number to each of the campaigns and then the database will show you which ad or phone number generates the phone call and which is not.
You no longer need a tracking code after the call is connected or a coupon to bring into the store. You will simply put a unique phone numbers on each of the marketing pieces and wait which is working.
Who Could Benefit from Call Tracking?
If you pay to advertise elsewhere, especially on more than one platform, you could benefit from using call tracking software. You could waste a lot of revenues allotted for marketing campaigns if you do not use call tracking to identify which platform serves the utmost purpose.
Other Uses of Call Tracking Utility
Aside from the above functions, call tracking software also offers several other tools like call recording, call tagging, lead scoring, and goals and alerts.
Call recording allows you to record every call that comes in through a tracking number. You can also use call recording to gather customer feedback, concerns, problems, track employees customer handling performance and held them accountable, improve sales skills, improve customer service and gather important marketing data.
Call tagging allows you to tag or label calls in accordance to their marketing lead quality. The example is when a customer is calling simply to check the price but is not interested in buying the product, you can tag the call as ?far away from sale? or ?cold lead.?
Lead scoring allows you to score the call on certain criteria you choose to measure the lead quality. For instance, you can use the lead scoring to measure whether or not the caller is going to buy the product within 30 days, or whether they don?t have the money to buy now, or whether they are just hunting around.
Goals and alerts allows you to set goals and alerts for campaign ROI. You can use this tool to set a goal to generate specific amount of income from specific advertising campaign or set a goal to close a number of deals from specific ad campaign. It will also alert you when the deadline of your goals is approaching via text message or email.
With these crucial tools, you will never waste another amount of penny paid on advertising that does not work.
About the author...
Steven Wright ? who has written 1 posts on ShoeMoney.com.
Steven Wright is a Marketing Expert at Dial800. His task is to reach out prospective clients through online marketing, and promotes their company's online social presence. He is passionate about virtual phone business, call tracking and the wonders of inbound marketing. You can connect with Steven via Twitter at @Dial800.
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